Safeway’s family of stores launch April campaign for Easter Seals … a perfect time to stop in, shop and say thank you

Today, as Safeway and its family of stores across the U.S. and Canada officially launch their annual cause-marketing campaign to support Easter Seals this April, it’s a perfect time for Easter Seals staff, volunteers, donors and client families to stop in, shop and say thank you.

For the month of April, as shoppers check out at Safeway, Vons, Dominick’s, Randalls, Tom Thumb, Genuardi’s, Pavilions and Carrs stores, they’ll be asked if they’d like to contribute to help people with autism and other disabilities — to help Easter Seals disability services.

Saying thank you when you shop at Safeway stores is a terrific way to let your local Safeway employees know how much their efforts mean to Easter Seals and those whose lives we touch everyday.

Since 1985, Safeway and its employees have raised more than $93 million to support Easter Seals’ services in the communities where they do business. In 2008 alone, Safeway raised $9.3 million overall for Easter Seals. And with this year’s April campaign, Safeway is likely to top the $100 million mark for lifetime contributions to Easter Seals and the many families living with autism and other disabilities we serve.

Stop in, shop and say thank you at Safeway.


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  1. Gary Novak Says:

    Safeway has been a champion of children and adults with disabilities for many years. We had a great launch event and we are looking forward to this years’ campaign in Northern California and the continuation of a wonderful relationship. Our vision is that people with disabilities will have equal access to live, learn, work and play in their community. Now, those are ingredients for life.

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