Dr. Lars Perner’s personal perspective on “special interests”


Posted by Patricia Wright on October 16th, 2009

In my blog post yestrday, I talked about a Danish entrepreneur who used a great business strategy. He found an area of special interest, and employs people with autism who have that special interest.

I warned against assuming people with autism all have the same special interest. A good example: Lars Perner.

Dr. Perner is an assistant professor of clinical marketing at University of Southern California’s Marshall School of Business. He also happens to be a person with autism. Perner keeps a personal blog called Delightful Reflections, and often shares that his special interest in consumer behavior has contributed to his professional success.

Dr. Perner has a free audio lecture too. You might want to check it out — we can all learn a lot more about “special interests” by getting a personal perspective from an expert: an individual with autism.


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